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Knowing Your Audience February 16, 2008

Posted by B.J. Schone in eLearning.
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In the next few weeks, I will be transitioning to a new job where I will be designing, developing, and implementing learning solutions. This is pretty similar to my current position, but my audience is changing drastically. At my current job, my audience consists of everyday working people. They often don’t have much experience with technology, and most of the training revolves around system tasks (ex. entering a delivery order in PeopleSoft). At my new job, my audience will be highly-technical, highly-educated professionals (ex. engineers with PhDs). I’m trying to be proactive and anticipate some of the differences I’ll see with this new audience. I think I’ve broken it down into the following chunks…

  • Writing Style
    Content should be written for the right audience (ex. using technical jargon vs. writing content at a 6th grade level).
  • Motivation
    Does the learner just want to know how to complete a task to do their job? Or are they dedicated to learning, knowing that it is beneficial for their career?
  • Devices
    When working with a more technically-savvy audience you may be able to use newer technologies and utilize a wider variety of devices (ex. iPods, smartphones).

Am I missing anything? What other considerations are there for an audience’s learning preferences?

Comments»

1. Clark Aldrich - February 19, 2008

Current level of knowledge…


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